When you think of lip balms, brands like Chapstick and Blistex comes to mind. They are just a couple of the brands that have been around for decades. Traditional lip balms came in a cylinder type shape or even a small squeeze tube. They were either flavorless or came in two exciting flavors like cherry and mint. But seven years ago that all changed. A new company entered the scene. EOS which stands for “Evolution of Smooth” was a small starter company wanting to change how people saw lip balms.
EOS lip balm appealed to people’s five senses. They altered the traditional look and steered away from the cylinder shape and used a sphere shape instead. That made it feel good in the hands. The flavor choices were endless and they offered passion fruit, strawberry sorbet, blueberry acai, pomegranate raspberry, summer fruit, sweet mint, and honeysuckle honeydew. This appealed to people’s sense of smell and taste. The colors of the orbs are pastel and those bright colors are appealing to the eyes. And lastly, the click when the orb closed appealed to the sense of hearing.
The company was worried about how they would get their product out there. All it took was a female buyer from Walgreens giving them a shot and it paid off. Soon the product was on the shelves of Wal-Mart and several major retail chains. EOS reached out to beauty bloggers asking them to review their products and go to social media with the results. Celebrities were spotted using the EOS lip balms too and that created all the hype that was needed to push this company up the ranks. They have now surpassed Chapstick and in the number two spot behind Burt’s Bees. The success of the company has been great and the prediction is that they will be worth over $2 billion by the year 2020. Visit evolutionofsmooth.com for more information.